ComicWise went to a small mall show in suburban San Francisco last weekend. These small shows are the backbone of convention business. Small one-day shows and mall shows keep comics moving. You get to talk to lots of different types of customers, which improves communication, and sell comics you might sell other places, since your customers are extremely diverse. These are long days, since you keep mall hours, which is into the evening. I read and people-watch at these shows to keep busy. Serramonte Center was a typical mall show with a diverse dealer population selling sports cards, toys, comics, movie memorabilia, DVDs, and lots of other pop culture items. I was paired with two sports card dealers, one selling vintage material and one selling photos and new cards. Serramonte Center had a lot of people walking through with a lot of questions, which is always a good sign that you can make a good’s day sales.